Excellent article that explains a handful of the biggest traps we fall into with direct marketing.
We could not agree more with #4 “Forgetting to Follow Up”. Setting that follow up task, while easy to do, is so easy to slip the mind when you’re cranking. It is VITAL that you have your own checklist in place so that you habitually put follow up tasks every time you touch a contact and don’t reach them.
By doing that you can ensure you’ll never run out of pipeline and you will easily be able to pull a report that clearly shows everything you’ve got coming up!
Direct marketing has been around for ages. It is one of the oldest types of marketing out there that is still successfully used today. After years of use, we have learned that there is a science to direct marketing. Instead of mass mailing lame, generic postcards, marketers want to use enticing direct marketing to catch … http://dlvr.it/6tkvG5