This is why Sir Richard Branson is considered one of the world’s top CEO’s in general on a consistent basis.
His drive to give customers exactly what they deserve and more is just one of the many reasons to keep an eye on Virgin and all their product lines. Check out this article as Sir Branson speaks to how he actively approaches Customer Service.
Dos Equis may lay claim to The Most Interesting Man in the World, but it’s another brand that boasts the world’s most interesting and famous customer service representative: Virgin Group Founder, Sir Richard Branson.
Great article on how to keep focused with your marketing and using your data to accurately measure your efforts.
We all want a lot of data, it’s better to have the numbers and not need them, then need them and not have them. The problem is by having so much, what is truly relevant to seeing how your results came to be? Sasha Braude at Adobe gives a 3 step process that cuts out the excess and helps you stay focused on the data that matters most to you:
If you have been reading my blogs, then you know that I have come to love math. It wasn’t easy, but I learned how to embrace the numbers and use them to evaluate the performance of marketing campaigns.
Data has been digital’s gift to marketers. It allows us to know how our marketing programs are performing and determine what is working or not. It also lets us make adjustments along the way. We no longer have to follow the HiPPo (highest paid person in the room) principle to make decisions. In a way, digital has democratized the access to data and data rules.
Want to spice up your day and also see where you lie in the realm of Content Marketing?
Well Curata has just what you need! Take a short quiz to see who your CM Animal Spirit would be. See if you’re a leader, follower, or just need to get more in the game:
Are you a content marketing fox? Wildebeest? Elephant? What about a T-Rex? If you’re all caught up on the best content marketing strategies and tactics revealed in ourContent Marketing Tactics Planner, then you may already have an inkling….
I really like the idea Rakia proposes at the end of the article.
If you’re the owner, CEO, COO, etc. you should have some open hours time at the minimum once a week. It should be inviting to hear valid questions, concerns, or ideas from anyone in your employ. It will help you find the people who can drive your business farther that you may never have known of otherwise.
If your office can’t have an open door policy always (like here at AG), at least make some time to get to know your employees and hear them out!
I believe in the power of teamwork. While I’m largely the one who brings in new clients for my business, I need my all-star team to be able to bring it all together and represent our many clients. That’s why it’s so important to network inside your company (and not just outside of it).
I told a colleague of mine that this describes one of our client calls almost perfectly. Paul has the remedy of tips to make sure that sales meetings are to the point, clear and educational. If this seems to be a constant issue with your own meetings, take a read and see what you can do better!
You have to know that most sales reps hate their internal sales meetings. Here’s why … 1) They don’t start and end on time which creates a bit of a problem when you consider they have other things (usually more important) to do! Remedy: Be relentless when it comes to guarding everyone’s time
I whole heartedly agree with Lori on this subject. Quality is the name of the game.
Doing general amount of activity with no focus or end game means nothing to you, your boss, your client, etc. Busy work comes and goes which is understandable but the majority of activity should have directive, because the right kind of activity produces the right kind of results.
The right activity gets results. It is not just being busy that gets appointments and gets demos and gets deals. One of my favorite slogans in selling is…
Nurturing accounts…it’s a huge part of what we do here at AG Salesworks.
Staying on top of a good prospect at the right time in the right way is key. Today’s blog on Salesforce.com centers around this topic and gives five simple tips that you can use not only in sales, but marketing as well!
Lead nurturing is powerful not only for its ability to automate personalized messages (sounds like a bit of a paradox, right?), but also for its ability to help both your sales and marketing teams. But before you start deploying your nurturing campaigns, it’s important to have a solid understanding of lead nurturing best practices. This will prevent your marketing team from spamming your recipients with unwanted emails, ensure that your emails are optimized for conversion, and help make sure your sales messages are always delivered to the right people at the right time.
Want to see what’s happening in the world of Marketing Automation in the Marketplace?
Well you’ll just have to wait like the rest of us….but Brian Hansford from Heinz Marketing can give you a peek into what’s to come from their joint survey/study with OnTarget Consulting. Make sure to check back for the full release of their data and an infographic!
Heinz Marketing partnered with professional market research firm OnTarget Consulting and Research to conduct a survey onMarketing Automation Performance and Effectiveness. Our objective is to share key details on what works well and where the challenges remain, in order to raise awareness with marketers on what to anticipate when using marketing automation.
Employee retention seemed to be a taboo subject at my old sales jobs. If sales managers didn’t speak about it, the problem would simply not be a problem. Unfortunately, they seemed to be conditioned to accept that attrition was inevitable with a team of people making cold calls all day. It wasn’t uncommon to see about 50% of new hires exit the organization after 6 months. Why? You’ve taken the time to interview, hire and train a rep, but once they’re at altitude, they leave. No one should be OK with that.